From online presence to physical expansion
A vibrant brand identity for anime enthusiasts
Dabas.hr is not just another anime shop – it’s a story of growth, dedication, and a strong visual identity that I have helped shape from the very beginning. Through this long-term collaboration, I worked on the entire visual branding and social media presence, ensuring the store remains recognizable and appealing to anime enthusiasts.
Social Media Design & Conceptual Approach
One of the key objectives was to create a consistent yet dynamic identity on social media. To achieve this, I developed two main visual templates:
A dark template in a pink-black theme – modern and stylish, fitting the anime aesthetic.
A light template that changes with the seasons, keeping the content fresh and engaging.
These templates have been used for daily posts, maintaining a professional and cohesive brand presence across all platforms.
Special Campaigns & Promotions
Beyond regular content, I designed unique promotional materials for various sales and special events, including:
Christmas discounts
Black Friday promotions
Halloween-themed sales and more
Additionally, I created two major announcements celebrating the opening of a new store location, marking an important milestone in Dabas.hr’s expansion.
Cinematic & Print Advertising
To strengthen the brand’s visibility, I worked on cinema advertisements that were displayed in Cinestar theaters, ensuring exposure to a broad audience. Alongside this, I designed promotional flyers, which were distributed after anime movie screenings, directly engaging with the target market.
Event & Exhibition Materials
As Dabas.hr expanded its reach to conventions and trade shows, I handled all print preparation for booths and displays. These materials successfully attracted attention and brought in new customers, further reinforcing the brand’s presence in the anime community.
A Collaboration That Grows
Working with Dabas.hr has been an incredible experience, not only because of the scale of the project but also because of the impact we’ve made together. From a small startup to a well-known brand, this partnership has played a significant role in shaping their success, and I’m proud to be part of their journey.
