The goal was to create a cohesive branding identity that reflects the elegance of Dream Apartments while highlighting the beauty and historical significance of Mostar. The focus was on delivering a unique design experience that would resonate with potential guests, showcasing the apartments' charm and connection to the city’s rich heritage.
I’m passionate about bringing together creativity and heritage to create designs that not only look beautiful but also tell a story. My mission is to help businesses stand out through thoughtful, meaningful design that leaves a lasting impression.
This project involved the complete branding design and Instagram presence for Dream Apartments, a luxury accommodation in the heart of Mostar. The goal was to create an identity that reflects the city’s cultural heritage while emphasizing the elegance and comfort of the apartments. The color palette, combining warm shades of #c6b6a0 with a deep #02101b, evokes a sophisticated and timeless atmosphere that perfectly matches the vision of the brand.
The logo was designed to embody the spirit of Mostar, incorporating subtle references to the iconic Stari Most (Old Bridge). The simplicity of the design mirrors the essence of the apartments, while the symbolic connection to the landmark represents the brand’s deep roots in Mostar's history.
The project began with a detailed consultation to understand the brand’s values and target audience. This insight guided the creation of a logo and visual identity that was both elegant and flexible, ensuring it could be applied across various platforms and media.
While the branding and design were key to establishing Dream Apartments’ identity, it was essential to craft an Instagram presence that would actively engage potential guests. The Instagram design needed to capture the essence of the apartments while also providing visitors with useful and engaging content.
I designed a series of Instagram Stories under the theme “What to Visit?”, which is now featured in the highlights. These stories not only showcase the best attractions around Mostar but also help potential guests plan their visit in a visually engaging and informative way.
Additionally, I created a set of testimonial posts that highlight the positive feedback from previous guests, building trust and credibility for the brand. These posts were also placed in the highlights, reinforcing the authenticity of the Dream Apartments experience.
For the Instagram feed, I designed three key posts that emphasize Dream Apartments' excellent booking ratings. These pinned posts serve as social proof, encouraging new visitors to book their stay based on the positive experiences of previous guests.
