A new era for a leading gaming brand
Modern visuals built for scale and recognition
This project represents a complete brand redesign for Gaminfy.rs, a long-term client and the number one game and top-up store in the Balkans.
The redesign introduced a brand new logo concept — a 3D, cube-style letter “G”, inspired by classic gamepad buttons. The form feels bold, tactile, and instantly recognizable within the gaming space. Building on the same visual language, I also created the logo for Gaminfy+, a subscription program that allows users to purchase games at discounted prices.
Alongside the logo work, I redesigned the entire social media visual system. This included all sales-related posts, announcement graphics, and promotional materials for the launch of the Gaminfy+ program. Custom highlight covers and highlight icons were also created to ensure a clean and consistent Instagram profile.
Every detail — from typography and layout to iconography and color balance — was carefully crafted to elevate the brand and reflect its leading position in the regional gaming market. The result is a modern, cohesive, and highly recognizable identity built for long-term growth.
