Bringing energy to fitness across the Gulf.
Modern branding for a gym app made for the Middle East.
GulfPass is a fitness-oriented application tailored for users across the Gulf region, including countries like Saudi Arabia, the UAE, Bahrain, and surrounding areas. The app allows users to easily find, access, and manage gym memberships through a unified digital platform.
For this project, I was responsible for developing a complete branding package. The logo was designed to be modern, energetic, and easily recognizable within the tech and fitness space. The visual identity blends bold typography and dynamic forms with a clean and professional layout, ensuring the brand feels trustworthy and user-focused.
This identity sets a solid foundation for GulfPass as it expands throughout the Gulf region’s growing fitness and wellness market.
