Packaging made with care for Balkan homes abroad.
Traditional look for timeless products.
For Naše Food, a company selling classic Balkan food products to the diaspora in the United States, I designed a series of packaging visuals that reflect both authenticity and familiarity.
The packaging line included:
Beans
Rice
Sugar
Pumpkin seeds
Each product was given a clean and traditional look, with warm tones and subtle rustic elements that speak to the comfort and heritage of home cooking.
Although a smaller project, it was a meaningful one — helping connect people far from home with the tastes they grew up on, all through packaging that feels local and authentic.
