Symmetry in Motion
A professional and dynamic brand mark for Prime Delivery
For Prime Delivery, I designed a complete logo concept built around the company’s core values of movement, balance, and reliability.
The logotype was crafted to clearly highlight the initials P and D, mirrored in perfect symmetry. Integrated into the design are two arrows, symbolizing transport and delivery — the heart of the business. The overall style takes inspiration from origami, with sharp, precise lines and multiple shades of a single color to create depth and dynamism, all without relying on gradients. This ensures a clean, modern, yet professional brand presence.
The logo was developed with strong flexibility in mind, maintaining clarity and recognition across different sizes, backgrounds, and applications. It works equally well on white, black, blue, and yellow backgrounds — the primary brand palette.
Several variations were created for versatile use:
Outline version – a sleek, modern choice for minimalist settings.
Full-color version – ideal for primary brand materials.
Inverted versions – optimized for dark or colored backgrounds.
Icon/compact formats – ensuring readability at smaller scales.
The final presentation showcased all logo versions, mockups, and the full color palette, reinforcing a professional and adaptable visual identity for Prime Delivery.
