A branding project created to give Bingo Caffe Bar a recognizable visual identity and supporting promotional materials.
The project included logo development, drink menu design, and promotional print materials designed to support the café's day-to-day customer experience.
For Bingo Caffe Bar, the goal was to create a visual identity that reflects the welcoming and relaxed atmosphere of the venue while maintaining a clean and professional appearance. The project focused on building a recognizable brand presence that could be consistently applied across different customer touchpoints.
The logo was designed around a simple and memorable wordmark, featuring subtle coffee-inspired elements integrated into the typography. Combined with a green and gold color palette, the identity creates a warm and approachable feel that aligns with the café environment.
Alongside the branding, a complete drink menu was developed to help present products in a clear and organized format. Readability and ease of navigation were key priorities, ensuring customers could quickly browse available drinks and offerings.
The project also included promotional print materials, such as tabletop advertising displays used to highlight special offers and seasonal promotions. These assets extend the visual identity beyond the logo while helping maintain a consistent brand experience throughout the venue.
The final result is a cohesive café identity that combines branding, menu design, and promotional materials into a unified visual system tailored to the everyday needs of the business.
