DomaciTV required a visual identity that could support both the main IPTV platform and its growing ecosystem of specialized channels. The goal was to create a recognizable brand that feels modern, digital, and adaptable across different touchpoints, from platform interfaces to promotional campaigns.

The identity is built around a custom symbol inspired by motion and broadcasting, creating a visual element that feels dynamic while remaining simple enough for everyday use. Combined with bold typography and a vibrant accent color, the logo establishes a strong presence across digital platforms and marketing materials.

Beyond the primary logo, the project also included a channel branding system that allows individual categories such as action, cinema, series, sports, and entertainment content to maintain their own visual distinction while remaining clearly connected to the main brand. This structure helps create consistency across the platform while improving navigation and recognition.

To support marketing efforts, a series of promotional graphics was developed for social media and advertising campaigns. These visuals combine bold typography, entertainment-focused imagery, and platform messaging to communicate key offers and content categories in an engaging way.

The final result is a flexible IPTV brand identity capable of scaling across multiple channels, campaigns, and digital experiences while maintaining a cohesive visual presence.