Wellsov is a German wellness and nutrition company developing products for the Balkan market, with a focus on health, fitness, weight management, and women's beauty and care. The project began with the development of a professional visual identity that could bring these different product categories together under one recognizable brand.

The visual direction was intentionally refined and feminine rather than heavily fitness-oriented. The goal was to position Wellsov within the wider wellness and beauty space, giving the brand a softer and more sophisticated appearance while still communicating health and functionality.

The identity combines a botanical-inspired symbol with a clean wordmark and the supporting descriptor "nutrition & beauty." A restrained blue-based color palette gives the brand a calm and trustworthy character while providing enough flexibility for different product categories and packaging formats.

Once the core identity was established, the project expanded into product label design. The packaging system was developed for a range of supplements and wellness products, using consistent typography, colors, and brand placement to create a recognizable product family.

The labels were prepared for professional printing and adapted to the physical packaging formats. Product mockups were then used to demonstrate how the identity works across different Wellsov products while maintaining a consistent appearance.

The final result is a cohesive wellness and beauty brand identity supported by a practical packaging system, giving Wellsov a polished visual foundation for its entry into the Balkan market.